Advances in Corporate Branding (Journal of Brand Management: by John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim

By John M. T. Balmer,Shaun M. Powell,Joachim Kernstock,Tim Oliver Brexendorf

This prestigious edited choice of articles from the Journal of brand name Management discusses the impression of analysis on our figuring out of company model features and company model administration up to now. a variety of issues are lined, together with franchise model administration, co-creation of company manufacturers, alliance manufacturers, the position of inner branding within the supply of worker model promise, and the growth into new techniques. Advances in company Branding is vital interpreting for these project a PhD programme or by means of higher point scholars searching for rigorous educational fabric at the topic and for students and discerning practitioners, appearing as 'advanced introductions'.

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