By JungBong Choi,Roald Maliangkay
K-pop, defined via Time journal in 2012 as "South Korea’s maximum export", has quickly completed a wide around the globe viewers of dedicated fanatics principally via distribution over the web. This e-book examines the phenomenon, and discusses the explanations for its luck. It considers the nationwide and transnational stipulations that experience performed a job in K-pop’s ascendancy, and explores how they relate to post-colonial modernisation, post-Cold battle politics in East Asia, connections with the Korean diaspora, and the state-initiated crusade to amass delicate energy. because it is especially interested in fandom and cultural business enterprise, it analyses fan practices, discourses, and underlying psychologies inside of their neighborhood habitus in addition to in increasing topographies of on-line networks. total, the booklet addresses the query of ways a ways "Asian tradition" could be international in a very significant manner, and the way pop culture from a "marginal" kingdom has turn into an international phenomenon.